Digital Park: a new experience in nature

A digitally enriched park offers a “comfortable experience” to visitors, combining nature and technology for an immersive and interactive experience

The Challenge

Technologies to support outdoor experiences

Smartphones, extensions of the body and mind, connect us to a world enriched by digital information. Using these technologies to enhance the beauty of Campania was a natural choice for Netgroup. We developed an innovative project for a renowned nature park in the region, which offers a wide range of tourism services and opportunities for safe experiences in nature. Outdoor activities thus become more “dense” and engaging, thanks to mobile technology.

The Proposal

Accompanying the visitor in a "Comfortable Experience"

Giorgio Nocerino, B.U. head of Business Innovation tells us about the potential from the crasis of nature and technology.

The use of smartphones allows visitors to have meaningful interactions with their surroundings, exceeding the simple expectations of a traditional visit. Digital and interactive information enables greater awareness and satisfaction.

Our mission is to accompany the visitor in a “Comfortable Experience.”

According to Naseem Ahmadpour, in a study entitled “Comfort Experience in Everyday Life Events,” a comfortable experience (which we could translate as “fulfilling experience”) is one in which one experiences serenity, pleasure, physical well-being, freedom of action, satisfaction, sociability, personal associations, self-esteem and aesthetics.

The app developed by Netgroup integrates these features, enhancing the quality of the visit through technologies such as beacons and QR codes.

The functionality of the app

Dashboard: presents new activities and an exploratory section divided into categories;
Map: satellite map with icons indicating services and facilities;
QrCode scanner: scanning QR codes for detailed botanical information;
Smart: Automatic notifications based on Bluetooth sensing for location information;
Info: contacts, directions, hours, rates, and ability to leave reviews.

The Benefits

The benefits of a digitized nature

immersive and interactive experience

increased customer satisfaction

The Results

The role of Netgroup

Thanks to the app we developed, every visitor can explore all the routes and services available in the park automatically and interactively. The technology makes the experience in the park more “comfortable,” full of interactions and emotions. This approach improves visitor satisfaction, creating positive memories that encourage loyalty and regular park attendance.

Digital Park: a new experience in nature